ABOUT THIS COURSE
This course is ideal for learners who have an interest in the media or advertising industry. Within the course students will study topics such as media representations, media language, audiences, and the media industry. There is a focus on analytical skills (understanding how media products create meanings) and a theoretical understanding of how the media impacts on individuals and groups, exploring issues of identity and power. There are opportunities for you to take part in trips and enter your creative work into competitions.
COURSE AREA LEAD
Steve Robson
WHO IS THIS AIMED AT?
This course is aimed at students who:
Would like to understand how and why the media produce the sort of content they do, and place this in a theoretical and historical context.
Would like a chance to create a practical production of their own, using media software, photography, video cameras, editing and sound-recording suites
Would like to progress into employment in areas such as broadcast, journalism, advertising, media production or public relations
Would like to study a Media related course at higher education.
WHAT WILL YOU LEARN?
Analysing Media Language and Representation
Understanding Media Industries and Audiences
Television in the Global Age
Magazines: Mainstream and Alternative Media
Media in the Online Age
WHAT SKILLS WILL YOU DEVELOP?
Textual Analysis
Theoretical framework
Literacy
Oracy
Confidence
Practice
Collaboration
Effort
Systems
Theoretical debate
Evaluative Criticism
Production skills
Metacognition
Creativity
Video Prod Skills
Vision
PROGRESSION ROUTES
Creative Media
Media Analyst
Media Researcher
Marketing
Screenwriter
TV/Film Producer
Games Designer
Promotions Manager
Web Designer
Social Media Content
Producer
Press